BMW Group sets strategic course for future

Krüger: "Systematically working to ensure operational excellence"

On its way towards the mobility of the future, the BMW Group is taking strategic steps to enhance its operating performance on a sustainable basis. As well as systematically implementing its strategy NUMBER ONE > NEXT, the company is also focusing on faster processes, leaner structures and therefore greater efficiency. In view of the many challenges currently facing the automotive sector, the BMW Group is ensuring it maintains its financial strength to influence and decisively shape individual premium mobility moving into the next decade, just as it has over the past ten years.

“After three years of Strategy NUMBER ONE > NEXT, we remain firmly on course, having established a strong position as one of the world’s top providers of e-mobility. We lead the European market and will soon go into series production of our fifth generation of electric drivetrain systems. We’re significantly expanding our presence in the upper luxury class. Our first highly automated vehicle will become available in 2021 and we are already now paving the way for the development of the next generation of groundbreaking technology. In the field of mobility services, we are joining forces with Daimler AG to create even greater momentum,” said Harald Krüger, Chairman of the Board of Management of BMW AG, in Munich on Wednesday. “We need to work systematically on our operational excellence in order to leverage these strategic advances and ensure our ability to use our own underlying strength to help shape the sector’s transformation going forward,” he added.

To compensate for the increasing volume of upfront expenditure needed to drive the mobility of the future, the BMW Group is enhancing its business performance by comprehensively rolling out an array of new models. In the upper luxury class, for instance, the new BMW 8 Series (both the Coupé and the Convertible) and the new BMW X7 have already made their debut. The fully revamped BMW 7 Series is on its way to dealerships and will be flanked by the launch of the BMW 8 Series Gran Coupé in the further course of this year. The Group’s next step will be to significantly rejuvenate and expand its range in the compact class. With this aim in mind, the next generation BMW 1 Series will be launched in autumn 2019 and the BMW 2 Series Gran Coupé, a new and highly emotive model, will be added to the compact segment in spring 2020 with a view to attracting new customers.

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