BMW at the 90th Geneva International Motor Show 2020

Consistent continuation of the electrification strategy

With a comprehensive expansion of its range of plug-in hybrid models, premium automobile manufacturer BMW continues to consistently pursue its electrification offensive. At the 2020 Geneva International Motor Show, BMW presents four new plug-in hybrid models for the premium mid-range. The additional model variants of the BMW 3 Series will offer highly efficient driving pleasure from summer 2020 onwards.

Electrification of the drive portfolio is one of the future mobility fields defined by the BMW Group in its corporate strategy NUMBER ONE > NEXT. Innovations in the areas of D-ACES (Design, Autonomous, Connected, Electrified and Services/Shared) are to establish the conditions for sustainable growth in the global automotive markets. As a pioneer in the field of e-mobility, the BMW Group has already delivered half a million electrically powered vehicles worldwide. A total of 145 815 electric and plug-in hybrid vehicles of the BMW and MINI brands were sold in 2019. With a market share of more than 7 per cent worldwide and more than 14 per cent in Europe, the company leads the worldwide ranking of established premium providers of vehicles that are purely electrically powered or run on plug-in hybrid systems. In Germany, the BMW Group is the clear market leader in the segment of electrically powered automobiles with a share of 24 per cent (source: IHS Markit New Registrations 2019 Report 17.01.2020).

By the end of 2021, the BMW Group aims to have more than one million vehicles with electrified drive systems on the road. A quarter of the vehicles sold by the BMW Group in Europe will be electrified by 2021: this share will increase to a third by 2025 and to half by 2030. The BMW Group plans to expand its range to include 25 electrified models by 2023, more than half of which will run on electric power alone. Production of the all-electric BMW iX3 will begin before the end of 2020, followed by the BMW i4 and BMW iNEXT the following year.

“Power of Choice”: diverse drive portfolio to meet mobility needs around the world.

With the market launch of the BMW iX3, the successful Sports Activity Vehicle becomes the first model of the brand to be available with efficient petrol and diesel engines as well as a plug-in hybrid system and purely electric drive. Its strategic “Power of Choice” approach enables the BMW Group to meet the individual mobility needs of its customers all over the world. A broad spectrum of drive technologies provides a selection of models tailored to a wide range of legal conditions and individual requirements.

The diversity of the drive portfolio is growing in the BMW 3 Series, too. The new additions to the range of plug-in hybrid models presented for the first time at the Geneva Motor Show 2020 enable customers to align their desire for sustainable mobility even more precisely with their personal needs and preferences. In future, touring models with electric drive will be available for the first time. The Geneva Motor Show sees the debut of the new BMW 330e Touring (combined fuel consumption: from 1.7 l/100 km; combined power consumption: from 15.7 kWh/100 km; combined CO2 emissions: from 39 g/km, provisional figures*) and the new BMW 330e xDrive Touring (combined fuel consumption: from 2.0 l/100 km; combined power consumption: from 17.8 kWh/100 km; combined CO2 emissions: from 46 g/km, provisional figures*). The interplay of plug-in hybrid technology and intelligent all-wheel drive can also be experienced in the new BMW 330e xDrive Sedan (combined fuel consumption: from 1.8 l/100 km; combined power consumption: from 16.7 kWh/100 km; combined CO2 emissions: from 42 g/km, provisional figure) .

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