February sales results of LADA were 23 639 cars which is 19,3% of the Russian market. Thus, LADA is steadily moving forward to the target share of 20%. It proves that, despite the overall fall on Russian market, position of the LADA brand is getting stronger: sales of LADA in February are higher than in January by 35,1%. LADA Granta regained the lead in the Russian market, leading the top 25 most popular cars in Russia.
Looking for a stable demand for LADA vehicles on the market AVTOVAZ continues launches of new products. LADA Granta Liftback with AMT was launched in February. And LADA Kalina will get this new gear box in April – May.
And marketing actions are taken – this March the cost of a LADA car may be 100.000 Rubles cheaper. Firstly, if a client buys LADA on credit he gets a discount of 50 thousands Rubles. If you want to see desired credit conditions, and to find special offers from LADA Finance and banking conditions, please, go to www.lada.ru, or ask official LADA dealers. Secondly, another 50 thousand Rubles may be saved if a car is bought under the scrapping program until the end of March. And trade-in will give you a discount of 40 thousand Rubles.