Nissan’s Van Mossel dealership in Amsterdam is today the first to implement the brand’s new logo across its European dealership network. The modern, flat and two-dimensional design of this new logo signifies Nissan’s continuous evolution to an innovative mobility brand of the future.
The first Nissan model emblazoned with the logo is the recently-launched Ariya. Marking a new chapter for the brand and its electric future, Ariya is the perfect platform for this new logo and together demonstrate the company’s commitment to its customers, employees and society.
Dealerships remain at the heart of Nissan’s business model and throughout the current health pandemic, the brand has been committed to working with its network to continue delivering exceptional customer experience.
“While showrooms across Europe have been challenged by the coronavirus, the personal service and interaction that dealerships offer is irreplaceable,” said Bas Bijl, Commercial Director of Nissan Van Mossel. “This new logo only highlights to customers the constant improvement that we, in partnership with Nissan, are dedicated to providing customers at any point in their retail journey.”
The refined new logo inside and outside showrooms is part of this new retail experience. In partnership with our network, we’ve worked to ensure that our dealerships represent Nissan’s continuous commitment to innovation with a customer centric approach.
“We’ve seen an accelerated shift in consumers interacting on our online platforms due to COVID-19, but physical dealerships remain an integral element for our customers,” said Jordi Vila, Divisional Vice President for Marketing & Sales Operations for Nissan in Europe. “Although increased digitalisation has made it possible for consumers to start their Nissan journey in new and original ways, showrooms are the main space for direct interaction with our products, technologies and services, and dealers will continue to be a pivotal physical anchor point in our sales strategy. The seamless shift between online and in-vehicle engagement is central to our new Nissan retail experience as we look to meet customers where they are.”
This new retail experience also aims at supporting Nissan’s dealer network with optimised investment and a flexible concept tailored to the showroom location and its business potential.
SOURCE: Nissan
