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Automaker JAC targets African market

JAC first entered African market when it delivered a batch of light-duty trucks to Algeria in 2001. By now. JAC has entered African market for 11 years. Nearly 50,000 JAC vehicles have been sold in Africa in the past 11 years. In 2012 about 13,000 units have been brought into African market, up 82 percent … Continued

JAC first entered African market when it delivered a batch of light-duty trucks to Algeria in 2001. By now. JAC has entered African market for 11 years.

Nearly 50,000 JAC vehicles have been sold in Africa in the past 11 years. In 2012 about 13,000 units have been brought into African market, up 82 percent from a year ago. Accounting for 25 percent of JAC’s exports, the African market is a key part of JAC push toward globalization.

 JAC has sold vehicles to more than 30 countries and regions in African markets, including Egypt, Morocco, South Africa, Ghana and so on. Its product portfolio in Africa was also expanded to light, medium and heavy-duty trucks as well as passenger vehicles.

Growing recognition

Because of its practical focus on responsible attitude and high-quality products, JAC is becoming an increasingly recognized brand in Africa among individuals and commercial clients alike.

International companies operating in Africa are also turning to the Chinese automaker in search of quality vehicles for their fleets. For instance, Coca Cola’s Algerian branch selected JAC’s light truck several years ago because the company’s local management was impressed by its high-performance turbocharged engine. Because of the trucks’ performance, drivability and quality as well as the company’s after-sales services, Coca Cola has become a loyal client of JAC in Algeria. JAC is also the second-largest commercial vehicle brand in Egypt, with more than 3,000 vehicles on the roads.

In 2008, JAC first brought a line of passenger vehicles to the African market. Its A-class cars, including J3 and J3 Turin were added to the fleets of a number of local taxi companies.

In addition to high-quality, the company’s excellent service is also an important element of JAC’s success in Africa. JAC’s service is strongly supported by its expansive network of dealerships; after-sales service facilities and spare parts distribution centers, besides, in its major markets like Algeria, Egypt and Angola, JAC holds a service month campaign every year to provide customers with free vehicle checkups, and the company also visits users regularly to offer auto care and maintenance services.

According to the company, the focus of its customer service is ‘Accurate Information, Fast Response, Effective Solution, High Satisfaction’

In Angola, for instance, some users once complained about the loss of power in their heavy-duty trucks. In order to solve the problem in the first time, the JAC service team inspected the vehicles and discussed all night long until the problem has been completely solved and the customers feel satisfied.

These experiences have proven to be valuable. While solving the real problems for customers, the JAC team found it is necessary to offer more training to customers.

Localization vital in drive to go global

With 11 years of presence in Africa, JAC has strengthened localization in recent years to offer more high-quality products adapted to the needs of the local market.

At present, JAC has three assembly plants in Africa, including Ethiopia, Morocco and Egypt, producing A-class cars, SRV, light to heavy-duty trucks as well as other commercial vehicles. It is also planning to build new assembly plants in South Africa and Kenya.

In order to better meet the demands of African customers, JAC has carefully studied the concrete road conditions and users’ habits, and continuously improved the vehicles’ adaptation. For instance, vehicles used for long distance transportation are equipped with larger fuel tanks; in the plateau areas of Kenya, larger-displacement engines and larger-capacity cooling fans are standard, and so on.

“During the past 11 years, JAC has achieved great progress in Africa with the support of local customers, “said a JAC senior executive,” we will continue our efforts to improve product quality and services to better serve the African people. We eagerly seek cooperation with more partners there, and we hope to make further contributions to the growth of local economy and the automotive industry.”

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