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AUDI AG: new sales record after 11 months

Full year 2013 volume already exceeded in November Sales chief Luca de Meo: “Strong year-end sprint for Audi” New-generation Audi A6* launched in the first European markets Audi continues to post double digit growth in November too: Deliveries climbed 10.8 percent to a new record breaking figure for a single month of around 146,250 cars. … Continued

  • Full year 2013 volume already exceeded in November
  • Sales chief Luca de Meo: “Strong year-end sprint for Audi”
  • New-generation Audi A6* launched in the first European markets

Audi continues to post double digit growth in November too: Deliveries climbed 10.8 percent to a new record breaking figure for a single month of around 146,250 cars. The company once again grew significantly in all regions around the globe. Demand for the four rings rose in the Asia Pacific region in particular with sales up 17.7 percent. Since January, the premium manufacturer has delivered around 1,591,100 cars (+10.1%) to customers, thus topping last year’s sales total after just 11 months. In the whole of 2013, the Ingolstadt based company sold around 1.575 million units.

“Our performance in November shows that we are keeping up the pace as we sprint towards the year‑end,” says Luca de Meo, Member of the Board of Management for Sales at AUDI AG. “Our large export markets in particular are driving the growth of the four rings at this time.”

In China Audi handed over 52,544 vehicles (+18.5%) to their new owners. The Audi Q3* provided a strong boost, with demand for the compact SUV growing by 49.8 percent. Since January, the Ingolstadt‑based company has sold a total of 516,356 cars in the Middle Kingdom – and thus more than half a million units for the first time.

In the United States, 16,640 deliveries (+22.0%) made for the 47th record‑breaking month in a row. U.S. bestseller was once again the Audi Q5* with 4,184 units (+16.8%). In theUnited Kingdom (+21.6%), Audi broke through the 150,000 mark for the first time, with 11,295 cars in the month and 150,856 deliveries since January.

Audi sales in the northern European markets also continued to perform positively: The company managed to further increase its volumes in Sweden (+20.7%), Denmark (+12.3%) and Norway (+8.9%) in November. Southern Europe is also proving more stable than a year ago: Deliveries rose by 5.1 percent in Italy, and in Spain by as much as 9.2 percent to 36,507 cars since January.

In the German domestic market, Audi sales were up 2.8 percent to 240,849 units since the start of the year. Compared with the strong month in the same period last year, which coincided with the first deliveries of the Audi A3 Sedan* to customers, sales fell to 19,901 vehicles (-4.3%) in November. The demand for the brand’s full‑size models increased by 7 percent in the same period. The Audi A6 in particular proved popular among customers in Germany (+23.0%). The new generation of this model was launched in the first European markets in November.

Sales AUDI AG In November Cumulative
  2014 2013 Change from 2013 2014 2013 Change from 2013
World 146,250 132,037 +10.8% 1,591,100 1,444,742 +10.1%
Europe 58,750 57,772 +1.7% 713,900 684,356 +4.3%
  – Germany 19,901 20,804 -4.3% 240,849 234,212 +2.8%
  – UK 11,295 9,292 +21.6% 150,856 134,846 +11.9%
  – France 4,775 4,622 +3.3% 53,093 52,894 +0.4%
  – Italy 3,956 3,910 +1.2% 45,696 43,481 +5.1%
  – Spain 2,477 2,275 +8.9% 36,507 33,422 +9.2%
  – Russia 2,683 3,468 -22.6% 31,031 33,565 -7.5%
USA 16,640 13,636 +22.0% 162,773 141,048 +15.4%
Mexico 1,026 990 +3.6% 11,481 10,376 +10.6%
Brazil 1,256 477 +163.3% 12,122 5,907 +105.2%
China
(incl. Hong Kong)
52,544 44,334 +18.5% 516,356 443,664 +16.4%

*Fuel consumption of the models named above:

Audi A3 Sedan:
Combined fuel consumption in l/100 km: 7.0 – 3.3;
Combined CO2 emissions in g/km: 162 – 88

Audi A6:
Combined fuel consumption in l/100 km: 9.6 – 4.2;
Combined CO2 emissions in g/km: 224– 109

Audi Q3:
Combined fuel consumption in l/100 km: 8.8 – 5.2;
Combined CO2 emissions in g/km: 206 – 137

Audi Q5:
Combined fuel consumption in l/100 km: 8.5 – 4.9;
Combined CO2 emissions in g/km: 199 – 129

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