Honda’s electrification initiative and “Safety for Everyone” campaign are in the spotlight as the company debuts an all-new auto show exhibit at the 2019 Los Angeles Auto Show on Nov. 20. The all-new 2020 Honda CR-V Hybrid, launching in Spring 2020, is the latest in Honda’s line of electrified vehicles, and the first hybrid-electric SUV from Honda in the U.S. Honda’s new display will also feature a “Safety Zone” with a crash-tested 10th-generation Civic Coupe, one of 10 Honda models earning a 5-star Overall Vehicle Score crash safety rating from NHTSA. Additionally, Honda Civic customer Kyle Shaules, of Victorville, Calif., will share his real-life experience with media on Nov. 20. Shaules is one of three Honda customers whose own life-affirming stories are featured in the company’s just-launched Safety for Everyone social media campaign.
Honda CR-V Hybrid Public Debut
The 2020 CR-V Hybrid launches next spring as Honda’s first electrified SUV in America. Using Honda’s innovative two-motor hybrid-electric powertrain technology, the 2020 CR-V Hybrid brings quicker off-the-line performance and is anticipated to achieve a 50 percent higher city fuel economy rating than the non-hybrid CR-V. The 2020 CR-V Hybrid will be built in Honda’s Greensburg, Indiana plant, and joins the Accord Hybrid and Insight as the third electrified Honda manufactured in America1.
In addition to the new hybrid-electric variant, the entire 2020 CR-V lineup includes major upgrades: a freshened exterior design, new cabin appointments, and a standard 1.5-liter turbocharged engine and standard Honda Sensing® safety and driver-assistive technology, both previously standard only on EX and above trims.
Safety for Everyone
Sharing his incredible story of survival with media attending the L.A. Auto Show will be Southern California native Kyle Shaules, one of the Honda customers featured in the company’s Safety for Everyone social media campaign. Shaules’ 2016 Honda Civic LX slammed into the side of a mountain on a stormy night, and even though first responders thought he couldn’t have survived, Shaules walked away with only a broken finger.
“I remember seeing the mountain coming upon me, and then stars,” Shaules said. “But the fact that I walked away from it relatively unharmed was undoubtedly because of my Honda.”
Safety for Everyone represents Honda’s unique approach to vehicle safety and its vision for a collision-free mobile society where its customers and everyone sharing the road – pedestrians, motorcycle riders, cyclists and occupants of other vehicles – can safely and confidently enjoy the freedom of mobility.
The safety-focused social media campaign builds on the Safety for Everyone brand marketing campaign that began in September 2019 and focuses on how one collision can affect many. The social media campaign features the stories of real Honda customers who walked away from significant collisions thanks in part to the thoughtful design of Honda vehicles. The stories add another layer of depth by including the point of view and emotional reactions of their loved ones. These inspiring, real-life stories have been sourced from customers’ social media posts and letters Honda has received from thankful customers.
With nearly 40,000 lives being lost each year in the United States due to motor vehicle crashes, Honda is committed to developing and deploying advanced passive and active safety systems that can help better protect occupants in a wider variety of collision scenarios, such as the recently announced new front passenger airbag technology designed by Honda engineers.
Please click here to view the full press release.