Monthly Briefing – March 2015

AW Monthly is Automotive World’s exclusive emagazine, featuring the top content from Each issue features Automotive World’s usual mix of analysis and comment, as well as exclusive interviews with senior executives from the passenger car and commercial vehicle sectors.

AW Monthly March 2015

Welcome to the latest issue of AW Monthly

The March edition of AW Monthly includes the usual mix of analysis and comment, as well as exclusive interviews with:

  • Clive Wotton, President, Ricardo
  • Tim Reeser, President and Co-Founder, Lightning Hybrids
  • Bernd Mahr, Executive Vice President, Hybrid Electric Vehicles Business Unit, Continental
  • Sam LaMagna, Director, Advanced Driving Technologies, Intel Corporation
  • Dave Mason, Senior Vice President, Global Automotive, Altair Engineering
  • Walter Sullivan, Head of Innovation, Silicon Valley, Elektrobit Automotive
  • Charles Cautley, Managing Director, Maps, TomTom

Also in this issue:

  • COMMENT: For Russia’s auto industry, the only certainty is uncertainty
  • COMMENT: Brazil’s protectionism leaves free trade supporting OEMs in a conundrum
  • COMMENT: The race is on for truck industry supremacy
  • Europe’s HCV demand poised for revival
  • From CarPlay to ‘CarMake’: could Apple really be producing a car?
  • Are hybrids more realistic than EVs? Magna’s Stracke thinks so
  • Magna and Argus prepare for automotive cyber attacks
  • Commercial vehicles – the “suitable pioneers of electric mobility”
  • Unchartered territory for BYD’s electric buses

We hope you enjoy this issue of AW Monthly, and as always, we welcome your thoughts and suggestions; email us at

Martin Kahl
Editor, Automotive World