Monthly Briefing – April 2015

AW Monthly is Automotive World’s exclusive emagazine, featuring the top content from Each issue features Automotive World’s usual mix of analysis and comment, as well as exclusive interviews with senior executives from the passenger car and commercial vehicle sectors.

AW Monthly April 2015

Welcome to the latest issue of AW Monthly

The April edition of AW Monthly includes the usual mix of analysis and comment, as well as exclusive interviews with:

  • Xavier Peugeot, Product Director, Citroen
  • Jim Farley, Executive VP and President, Europe, Middle East and Africa, Ford Motor Company
  • Stephen Odell, Executive VP, Global Marketing, Sales and Service, Ford Motor Company
  • Greg Ross, Global Director, Business Development and Alliances, General Motors
  • Larry Nitz, Executive Director of Global Transmissions and Electrification, General Motors
  • Jean Pierre Diernaz, Director of Electric Vehicles, Nissan Europe
  • Hakan Samuelsson, President and Chief Executive, Volvo Cars
  • Lars Mårtensson, Director Environment and Innovation, Volvo Trucks
  • Frank Macher, Chairman and Chief Executive, Continental Structural Plastics
  • Peter Moelgg, President of Engineering, GKN Automotive
  • David Zuby, Executive VP and Chief Research Officer, Insurance Institute for Highway Safety
  • Karl Stracke, President Fahrzeugtechnik & Engineering, Magna Steyr
  • Chris Borroni-Bird, Vice President, Strategic Development, Qualcomm

Also in this issue:

  • Plant profile: Ford Rouge, Dearborn Truck, Michigan, USA
  • MAUT data continues to challenge ageing European truck parc claims
  • COMMENT: The truck industry needs to analyse the mixed messages from cheaper fuel
  • 324% growth in 2014: has China reached a NEV tipping point?
  • COMMENT: Nothing cultivates a megatrend like disruptive technology…
  • From far-fetched to growth driver – Mercedes pick-up is no joke
  • COMMENT: Auto industry execs – are you part of the 19%?
  • What’s shaping the C-suite’s agenda this year?

We hope you enjoy this issue of AW Monthly, and as always, we welcome your thoughts and suggestions; email us at

Martin Kahl
Editor, Automotive World