Widespread adoption required for the Uber model to truly transform freight

The efficiency benefits of digital freight matching are clear. What is less so is whether the entire sector can be convinced. By Jack Hunsley

Trucking is big business, generating US$260bn in annual revenue in the US alone, according to McKinsey. Expand that out to the rest of the world, and there’s US$1.2tn worth of revenue to leverage. Although hugely profitable, this sector is by no means refined….

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