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Where is location data heading?

HERE Technologies' CTO explains his strategy on future-proofing a business case around location data. By Megan Lampinen

As mobility becomes smarter and more connected, the possible applications for location data are rocketing. From optimised routing to help electric vehicle (EV) drivers maximise range to high-definition (HD) maps that guide autonomous vehicles (AVs), location data already underlies numerous mobility advancements and even more are on the way.

Automotive World Magazine – March 2021

HERE Technologies is emerging as a location data giant, drawing on new technologies to expand and improve its offering. "We enable a variety of location intelligence use cases that are empowering the mobility industry," says HERE's Chief Technology Officer Giovanni Lanfranchi. "The location map we provide is rich and semantically consistent, and we achieve that by leveraging artificial intelligence (AI) and machine learning (ML). That is not just to automate the map process but also to provide customers the ability to really enjoy location intelligence from our applications."

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