What do consumers really want from the connected vehicle?

Intuitive vehicle interfaces will be critical to realising the promise of connected vehicle software. By Jacob Moreton

The phrase “software-driven transformation” may best define the automotive industry’s direction of travel in 2021. According to contemporary wisdom, the future will be found in ever more advanced connected vehicle software solutions—after all, that is what consumers want from their favourite automotive brands. Or so the logic goes.

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