Volvo refreshes North American retail approach

Volvo is bringing a fresh retail approach to North America, a move aimed at reinvigorating sales and brand image in one the company's key regions. At a time when many buyers would rather visit the dentist than a car dealer, retailers are pushing hard to improve their image. For Volvo, the new Volvo Retail Experience (VRE) marks its latest efforts to make customers feel at ease during the buying process.