Vehicle subscription: it’s a lifestyle, says Lynk & CO

Freddie Holmes speaks to Lynk & CO Chief Executive, Alain Visser, to see what makes a vehicle subscription brand desirable

Special report: Netflix for cars – is there a future for vehicle subscriptions?

At this early stage, it can be difficult to decipher between a short-term lease and the emergence of a vehicle subscription. Both models come with fixed monthly payments for access to a vehicle, and in both cases the customer never owns the product outright.

Gothenburg-headquartered Lynk & CO was one of the first to make a splash in this arena. Its Belgian Chief Executive, Alain Visser, coined the phrase ‘Netflix for cars’ back in 2016—an expression that others have begun to leverage…