Vehicle subscription: it’s a lifestyle, says Lynk & CO

Freddie Holmes speaks to Lynk & CO Chief Executive, Alain Visser, to see what makes a vehicle subscription brand desirable

Special report: Netflix for cars – is there a future for vehicle subscriptions?

At this early stage, it can be difficult to decipher between a short-term lease and the emergence of a vehicle subscription. Both models come with fixed monthly payments for access to a vehicle, and in both cases the customer never owns the product outright.

Gothenburg-headquartered Lynk & CO was one of the first to make a splash in this arena. Its Belgian Chief Executive, Alain Visser, coined the phrase ‘Netflix for cars’ back in 2016—an expression that others have begun to leverage

It’s time to log in (or subscribe).

Not a member? Subscribe now and let us help you understand the future of mobility.

Monthly Online Magazine
£195
1 user
12-month subscription (Annual rebill)
Access to Automotive World Magazine, our must-read monthly online publication
Mag + Articles + Special Reports
£495
1 user
12-month subscription (Annual rebill)
Access to Automotive World Magazine plus all articles and more than 40 special reports per year
All Content
Single-User License
£2,250
1 user
12-month subscription (Annual rebill)
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research
All Content
Team License
£3,950
Up to 5 users
12-month subscription (Annual rebill)
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research
All Content
Company-Wide License

Contact us for pricing

Unlimited users
12-month subscription
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research