Autonomous vehicles bring with them the promise the vastly improved road safety but that doesn’t mean consumers are ready to step inside.

Nearly every week sees a new study examining buyer trust levels of this emerging technology, with considerably different slants and findings. Last year, AAA’s study of US consumers found that 75% were actively afraid to ride in an autonomous vehicle. One year later and the fear levels remained unchanged.  However, ReportLinker research found that 60% of Americans are ‘optimistic’ about self-driving vehicles, and 19% are ready to buy one. Research into UK drivers from LeasePlan highlighted how 36% of drivers are “ready to embrace driverless” technology….