Tamo: Tata’s future-proofing takes form

Tata's experimenting again, hopefully with more success than it found with the various iterations of the Nano. By Megan Lampinen

Keen to move away from associations with the budget segment and the disappointment of the Nano, Tata Motors is launching a new sub-brand dedicated to innovative technologies and mobility solutions. Tamo, which combines elements of 'Tata' and 'Motors', represents a key element of the wider revitalisation plan ‘FutuReady.

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