The relationship between suppliers and their OEM customers requires careful maintenance. While OEMs want to pay less for components and systems needed to build their vehicles, suppliers want to put a higher price tag on the parts they have produced – but ultimately cooperate with the demands of the OEM.
However, things are changing. “Suppliers are becoming smarter – have become smarter – and are managing their customers on a more rational basis,” says John Henke, President and Chief Executive of Planning Perspectives.
Automotive World spoke to Henke to find out how suppliers are approaching pricing pressures, the recall process and the potential benefits of building a strong relationship with their customers.
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