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Setting free personalisation in the connected car

OEMs are looking at implementing easier and more effective ways for the car to offer similar content to that seen on the mobile phone, while keeping brand image intact

Many believe that the next frontier for connected cars will be contextualising and personalising content. For OEMs, this means that recent developments in the connected car have centred on implementing easier and more effective ways of the car boasting similar content to that seen on the mobile phone, while trying to keep brand image intact.

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