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Recall publicity kicks up reliability concerns

J.D. Power's Dave Sargent speaks to Megan Lampinen about the changing priorities of new car shoppers

With numerous recalls come rising reliability concerns, and as a result the priorities of new car shoppers are changing. Every year, J.D. Power takes a look at the reasons consumers buy, reject and avoid models on the market, compiling the findings in the US Auto Avoider Study. Now in its thirteenth year, the latest study shines a light on the impact of recalls on shopping behaviour.

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