From pragmatic to style conscious, Kia shifts gears with new Sorento

The latest generation of Kia's brand image leading CUV introduces a change of focus, heading more solidly into the realms of comfort and luxury.

The Los Angeles Auto Show kicks off later this week (21-30 November), putting the spotlight on the latest model offerings across the US. Kia will be highlighting the new 2016 Sorento, its top-selling CUV. Automotive World spoke with Soon-Nam Lee, Kia's Vice President of Overseas Marketing Group, on the importance of the Sorento and CUV segment in general.

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https://www.automotiveworld.com/articles/pragmatic-style-conscious-kia-shifts-gears-new-sorento/

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