Peugeot strives for German quality and Latin emotion

There’s a phrase which crops up time and again in meetings with Peugeot Chief Executive, Maxime Picat: “Back in the race”. While by no means an original description for the turnaround going on within his company – it was applied to the restructuring plan for the whole of PSA by the new Chairman of the Management Board, Carlos Tavares, back in April – Picat has seized upon it to highlight the upside of the Peugeot brand’s recent performance.