Personalisation and connectivity: the keys to Adam’s success

Volvo may be known for safety, and Volkswagen for its personable nature, but in recent years, Opel/Vauxhall has been accused of losing its way, producing familiar vehicles which lack the instantly recognisable character of their competitors’. This has become particularly apparent since 2009, when GM’s board of directors overruled a It’s time to log in … Continued

• By Martin Kahl
• April 9, 2013