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OEMs need new strategies for mass EV adoption, says Accenture

To promote the uptake of electric vehicles across the world, OEMs must change their strategies

How can the automotive industry make the switch from using internal combustion engines (ICEs) to electric vehicles (EVs)? Christina Raab, Managing Director for Accenture’s Automotive Practice, believes that the next step towards the mass adoption of EVs will be for OEMs to change the way in which they view the market.

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