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OEMs consider increased automation and analytics to sustain success

OEMs must decide whether to invest in new factories or stretch existing assets to minimise cash outlay and risk, writes Jason Coffman

Vehicle manufacturers continue to post strong performances, fuelled by advances from areas like in-car technologies and surging demand overall. But they face a difficult decision: do they invest in building new factories, trusting that higher demand will continue in the long-term, or capitalise on today’s growth opportunities by stretching their existing assets to minimise cash outlay and risk?

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