North American hunger for SUVs is steering electrification strategy

The sedan remains in failing health in North America. Electric SUV options will expand as automakers seek to secure profits whilst delivering EV experiences people really want. By Xavier Boucherat

In North America, the terminal decline of sedans and two-door cars continues, whilst the popularity of larger vehicles—SUVs, crossovers and pick-ups—continues to grow. 2018 was a rough year for automotive sales, but compare the year-on-year drop in sales for the humble sedan—10%—with that of the SUV—6.6%—and you begin to understand why automakers are building portfolios so heavily around larger vehicles. Ford has proven notably bullish on SUVs and their high profitabilty, announcing in 2018 that it will halt all car sales in the region save the Mustang and the Ford Focus Active.

It’s time to log in (or subscribe).

Not a member? Subscribe now and let us help you understand the future of mobility.

Monthly Online Magazine
£195
1 user
12-month subscription (Annual rebill)
Access to Automotive World Magazine, our must-read monthly online publication
Mag + Articles + Special Reports
£495
1 user
12-month subscription (Annual rebill)
Access to Automotive World Magazine plus all articles and more than 40 special reports per year
All Content
Single-User License
£1,950
1 user
12-month subscription (Annual rebill)
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research
All Content
Team License
£3,950
Up to 5 users
12-month subscription (Annual rebill)
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research
All Content
Company-Wide License

Contact us for pricing

Unlimited users
12-month subscription
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research

Welcome back , to continue browsing the site, please click here