No signs of slowing in Ford’s push for autonomous vehicle leadership

With the 2021 launch deadline nearing, John Rich, Chief Operations Officer, Ford AV LLC, speaks to Megan Lampinen about the company's AV journey

One of the industry's oldest vehicle manufacturers was also one of the first to stake its claim in the race to autonomous driving, and Ford has kept its foot on the accelerator ever since. From its first DARPA entry in 2005 to the launch of Ford Autonomous Vehicles (AV) LLC in 2018, developments have been rolling out at breakneck pace. And they are all leading up to the anticipated launch of its first SAE Level 4 autonomous vehicle (AV) in 2021.

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