SEAT’s Stackmann – new models don’t guarantee more sales

SEAT ended 2013 on a high with sales up 10.6% at 355,000 units - the highest figure in five years. More than 80% of SEAT’s sales are in Europe, and 2013 saw particularly impressive performances in the UK (+17%) and Germany (+20.6%). Considering the small market share of the brand, the upswing in brand awareness is all the more notable.