Mobility experiences should deliver both inside and outside the vehicle

Experiences will be judged not just by the quality of in-vehicle features, but also by how services can solve problems in the real world. By Xavier Boucherat

The ‘experiences per mile’ metric has gained momentum in recent years, and this will only continue as future technologies such as autonomy and connectivity are rolled out across fleets, and the concept of the car as a ‘third lived space’ takes root….

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