Changing mobility patterns and disruptive new players are impacting automotive brand value, according to the latest BrandZ Top 100 Most Valuable Global Brands ranking. Conducted by marketing and brand consultancy Millward Brown, the list includes companies across all industries, led by Google (with an estimated brand value of US$229.2bn) and Apple (US$228.5bn). While both companies have a finger in the automotive sector, they are not classified as automotive companies for this report.
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