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Mitsubishi to champion electrified CUVs for US

While take rates for EVs and PHEVs may be small, Mitsubishi’s future in the US lies with electrified compact utility vehicles. By Michael Nash

Mitsubishi entered the US electric vehicle (EV) market with the i-MiEV at the end of 2011. The small four-seater suffered low uptake, with less than 2,000 units sold between its launch and 2015.

While the company has persevered with the i-MiEV (deliveries of the 2016 model started in March 2015), it is looking to electrify larger vehicles, which could better suit the US consumer.

Stephane Thiriez is Chief Engineer, Product Strategy, at Mitsubishi Motors R&D of America. The OEM’s R&D facility in Ann Arbour prepares and refines technologies specifically for the US market. Speaking to Automotive World, he began by explaining what was informing developments at the site.

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