MaaS in moderation can reap long-term rewards

In many corners of the press, Mobility as a Service (MaaS) has been hailed as a cheaper and more efficient means of transportation for commuters across the globe. The idea of an on-demand transportation service, with upfront and transparent payment, contained within a competitive industry where competitors are fighting for the same territory, seems a ready-made recipe for a low, cost-effective transportation network. However, a recent study from the American Automobile Association (AAA) has claimed that, over the course of a year, using ride-hailing services as an alternative to vehicle ownership can be as much as twice as expensive as owning and running a personal vehicle.