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Jaguar and Land Rover brand positioning proves fluid

As Jaguar and Land Rover react to market movements, is there a danger that the two brands will overlap at a crucial point in both of their markets?

Tata's acquisition of Jaguar Land Rover (JLR) in 2008 has proven a smart decision, with the luxury marquee providing much of the stimulus in Tata's Group sales. But since then, the Jaguar and Land Rover brand positioning within JLR has proven fluid.

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