Is battery rightsizing the secret to profitable electric vehicles?

Mazda believes smaller battery packs are a low-hanging fruit for automakers, but the solution will not suit all drivers. By Freddie Holmes

For the most part, electric vehicles (EVs) have been available in either the premium segment or as a dedicated city vehicle, occasionally as just a one or two-seater. Models such as the Nissan Leaf and Renault Zoe have become popular mass market options, but higher ticket prices continue to haunt even these more attainable vehicles. In their cheapest trim levels, both are nearly £8,000 (US$10,500) more expensive than a base level Volkswagen Golf before incentives, for example.

Special report: What’s the secret to making profitable electric vehicles?

The challenge stems from the large lithium-ion battery packs currently used in today’s EVs, which can weigh upwards of 500kg (1100lb) in some models. According

It’s time to log in (or subscribe).

Not a member? Subscribe now and let us help you understand the future of mobility.

Monthly Online Magazine
£195
1 user
12-month subscription (Annual rebill)
Access to Automotive World Magazine, our must-read monthly online publication
Mag + Articles + Special Reports
£495
1 user
12-month subscription (Annual rebill)
Access to Automotive World Magazine plus all articles and more than 40 special reports per year
All Content
Single-User License
£2,250
1 user
12-month subscription (Annual rebill)
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research
All Content
Team License
£3,950
Up to 5 users
12-month subscription (Annual rebill)
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research
All Content
Company-Wide License

Contact us for pricing

Unlimited users
12-month subscription
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research