Iran: PSA ‘planting the seeds’ with an eye to the harvest

With details of the Peugeot deal now sorted PSA has moved its attention on to Citroen, which will also play a key role in its Iranian offensive. By Megan Lampinen

PSA Group is moving ahead quickly with plans to re-establish itself in Iran, a market that was once its second largest. With the lifting of economic sanctions, developments are progressing swiftly for the launch of all three of the company's brands.

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