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Interview: Raj Nair, Executive Vice President of Product Development and Chief Technology Officer, Ford

Michael Nash examines the relationship between Ford’s luxury, high performance and eco-friendly vehicles

Luxury was the name of the game at Geneva Motor Show 2016. Ford’s appearance reaffirmed this trend, as its signature Vignale brand took centre stage. Addressing journalists at a press conference, Jim Farley, Executive Vice President and President of Ford of Europe, Middle East and Africa, said that the OEM is “excited about 2016,” and will use it to “introduce all of Europe to a new, much more emotional and exciting Ford.”

What can we expect from the OEM? Is it ditching the clean vehicle for a more luxurious and high performing alternative? Speaking to Automotive World, Raj Nair, Executive Vice President of Product Development and Chief Technology Officer, Ford, describes the direction that the company intends to take with its next wave of products.

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