Interview: Mike O’Brien, VP Corporate and Product Planning, Hyundai Motor America

When discussing Hyundai and alternative powertrain technologies, fuel cell vehicles (FCVs) often take the limelight. The OEM was the first to bring a mass-produced FCV to market in the form of its ix35 Fuel Cell.

Mike O’Brien, Vice President of Corporate and Product Planning, Hyundai Motor America, tells Automotive World that the company continues to work hard on furthering its position as a leader in the FCV space, but also hints at an imminent launch in the battery electric vehicle (BEV) segment.