Interview: Mike McAuliffe, Chief Executive, Seeing Machines

Driver monitoring systems (DMS) hold considerable potential to improve road safety by detecting driver fatigue and distraction before they result in a crash. Seeing Machines, one of the pioneers in the segment, has been gaining insights from initial applications in the mining industry. More recently, the Australia-based company has been forging pivotal partnerships with key automotive players as it fine-tunes what could prove life-saving technology on the road.

Chief Executive Mike McAuliffe speaks to Automotive World about the challenges behind its upcoming commercial launch in the automotive segment, as well as the longer-term opportunities in a driverless future.