Hyperpersonalisation brings threat of commoditisation to lower end of market

Some industry watchers predict that future cars will fall into one of two categories: upmarket luxury or plain and utilitarian. By Megan Lampinen

The digital revolution is paving the way for ever more personalised experiences inside connected cars – not just privately owned connected cars, but also shared vehicles. The implications of these developments for wider concepts of vehicle value and commoditisation are huge….

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