Human-centric approach critical for future mobility user experience

Technology for new mobility solutions must focus on the user, not the vehicle. By Celeste Dooley

Optimising the user experience (UX) for progressive mobility solutions is a challenge facing many players across the increasingly autonomous ecosystem. The high-speed of technology development and integration calls for innovative approaches that can be applied to contexts in which user need and technological requirement can work together to optimise the overall experience.

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