Goal definition is integral to the success of CASE projects

In a disrupted automotive market dealing with supply chain shortages and paradigm shifts, establishing clear project goals is essential. By Will Girling

Although it first emerged in the late 1980s, VUCA (volatile, uncertain, complex, ambiguous) is an acronym that appositely describes the global market in which automotive must operate today.

Special report: Automotive project management

So far, the challenges of 2022 have included new vehicle sales that are still below pre-pandemic volumes, disrupted supply chains on crucial components, the shift to electric powertrains, and employee layoffs. In a Mobex webinar from May 2021, speakers from Continental suggested that we are now living in “VUCA world.” Over a year later, Andreas Hessler, Project Management Executive at Continental Automotive, not only believes this is still accurate but that project management itself needs to fundamentally change.

It’s time to log in (or subscribe).

Not a member? Subscribe now and let us help you understand the future of mobility.

Monthly Online Magazine
£195
1 user
12-month subscription (Annual rebill)
Access to Automotive World Magazine, our must-read monthly online publication
Mag + Articles + Special Reports
£495
1 user
12-month subscription (Annual rebill)
Access to Automotive World Magazine plus all articles and more than 40 special reports per year
All Content
Single-User License
£1,950
1 user
12-month subscription (Annual rebill)
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research
All Content
Team License
£3,950
Up to 5 users
12-month subscription (Annual rebill)
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research
All Content
Company-Wide License

Contact us for pricing

Unlimited users
12-month subscription
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research

Welcome back , to continue browsing the site, please click here