GM with a side of Google: the future of the in-vehicle digital assistant?

As automakers and tech players battle to dominate the in-vehicle experience, balancing brand loyalty with consumer expectations is key. By Jack Hunsley

In-vehicle connectivity is opening up all sorts of potential. From real-time traffic and weather updates to predictive maintenance and automated servicing scheduling, the world of connectivity could make owning a vehicle a less stressful and less expensive experience. These features, however, are just the tip of the iceberg. As consumers increasingly adopt digital assistants such as Alexa, Siri and Cortana in other elements in their life, today these virtual butlers are beginning to make their way into the vehicle….

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