GM goes ‘full speed ahead” with new electric vehicle strategy

The automaker is not pulling any punches with its plans to go fully electric, writes Freddie Holmes

General Motors has had a fairly muted presence in the electric vehicle (EV) market to date, with the Bolt the only real success story of note. However, the automaker is hitting back with a completely revamped EV strategy, a new battery factory and a slew of upcoming launches.

In March, the automaker held its first ‘EV Day’ in Michigan, where Chief Executive Mary Barra detailed the company’s long-term plans for electric and autonomous vehicles. It was also the stage for the reveal of its new Ultium battery technology, which has already gained favour with automakers such as Honda and a handful of other General Motors brands.

General Motors and EVgo plan to add more than 2,700 fast chargers across the U.S.
GM is well positioned to have a second stab at the EV market

Speaking at a recent…