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Globalisation drives Bridgestone’s updated MTP

Automotive World speaks to Bridgestone on its latest Mid-Term Management Plan (MTP) and the changing operating environment for today's tyre suppliers.

Tyre giant Bridgestone continues to aim for unrivalled leadership in all of the industries in which it competes, and recently outlined a new Mid-Term Management Plan (MTP) covering the years 2015-2019. The new business plan reflects changes in the operating environment since the previous plan, but Bridgestone maintains that the existing approach is essentially the same.

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