With the 360, Daimler goes global on Mexican truck market

The launch of two Freightliner 360s for Mexico emphasizes Daimler’s product development ethos - global engineering targeted at a local market. By Oliver Dixon

Daimler’s launch of two cabover trucks designed specifically for the Mexican market says much about the German OEM’s approach to a truck market that is seen as increasingly inter-connected; it also underlines the challenges that will confront all market participants as this inter-connectivity develops and becomes increasingly embedded in OEM strategy….

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