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German luxury brands struggle to hit universal sweet spot

The fight for luxury leadership is not one fought internationally at HQ, but is rather battle by battle in each individual market

With the first quarter under their belt, the German luxury players remain neck and neck. BMW, Mercedes-Benz and Audi all reported record sales for both the month of March and the first quarter this year, and momentum should continue.

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https://www.automotiveworld.com/articles/german-luxury/

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