From Salt Lake start-up to the world’s most valuable brand: Nikola aims high

The truck manufacturer shares some of its top lessons on successful innovation. By Megan Lampinen

When it comes to transport ambitions, they don’t come much more lofty than Nikola Corporation’s. The truck manufacturer aims to introduce a range of zero-emission heavy trucks that not only equal today’s diesel units, but top them in every metric. And this, it believes, could help make it the most valuable brand in the world….

Close
Close