Ford’s technology strategy focuses on smart vehicles in a smart world

What does it take to position one of the oldest vehicle manufactures for a connected, autonomous future? Ford CTO Ken Washington outlines his strategy to Megan Lampinen

Future proofing in the rapidly evolving automotive industry is a tricky balancing act between providing technology that consumers can buy today and investing in the features and functionality that they will require in the future. No matter how deep the corporate pockets, budgets are limited, as is manpower. Backing the wrong technology is an expensive mistake, as zero-emission, connected and automated vehicles don’t come cheap. Predicting mobility trends and perfecting the required technological capabilities isn’t easy, but it doesn’t take a rocket scientist to steer an innovation strategy. Or does it?…

Close
Close