Ford’s technology strategy focuses on smart vehicles in a smart world

Future proofing in the rapidly evolving automotive industry is a tricky balancing act between providing technology that consumers can buy today and investing in the features and functionality that they will require in the future. No matter how deep the corporate pockets, budgets are limited, as is manpower. Backing the wrong technology is an expensive mistake, as zero-emission, connected and automated vehicles don't come cheap. Predicting mobility trends and perfecting the required technological capabilities isn't easy, but it doesn't take a rocket scientist to steer an innovation strategy. Or does it?