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Ford’s GoDrive offers one-way journeys, infinite possibilities

Ford is trying to understand its role amid changing mobility and ownership concepts

Mobility concepts are changing, and Ford is working to ensure it has a viable business model for whatever developments emerge. As part of its wide-ranging Smart Mobility strategy the OEM is launching a pubic car share programme in London. GoDrive offers Londoners a one-way journey with guaranteed parking. But more than that, it will offer Ford valuable insights into how consumer habits are changing the world of transport.

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