Ford to extend Blue Oval into new price bands in Europe – Fields

Despite five months of growth across the Western European market, overcapacity remains the monkey on the car industry’s shoulder. With too few car buyers for most OEMs’ installed capacity, tough decisions need to be made over the future of a number of Europe’s car factories. Profits are hard to come by for the volume brands, but Mark Fields, Ford’s Chief Operating Officer, and the man widely tipped to succeed Alan Mulally, believes the company is