The corollary of Fiat’s strategy to push more strongly into higher-margin segments of the car market, described by the OEM’s Chief Executive Officer Sergio Marchionne as “a courageous plan,” has become more obvious with the €1bn (US$1.32bn) investment plan for the Melfi plant. According to Fiat, the investment is intended to Subscribe to Automotive World … Continued
The corollary of Fiat’s strategy to push more strongly into higher-margin segments of the car market, described by the OEM’s Chief Executive Officer Sergio Marchionne as “a courageous plan,” has become more obvious with the €1bn (US$1.32bn) investment plan for the Melfi plant.
According to Fiat, the investment is intended to
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